For more details on the courses, please refer to the Course Catalog
| Code | Course Title | Credit | Learning Time | Division | Degree | Grade | Note | Language | Availability |
|---|---|---|---|---|---|---|---|---|---|
| ADPR026 | Online Social Marketing | 2 | 4 | Major | Master | - | No | ||
| The online social network service (SNS) is deeply influencing each individual's communication behavior, and therefore requires a new approach to develop marketing strategies. In this class, we review and discuss the theoretical and practical aspects of social marketing. In fact, most discussions on social marketing have been focusing on "superficial or short-lived techniques" that tend to be intermittent and inconsistent with fragmented examples and cases rather than theoretical and fundamental approaches. In this situation, this class attempts to pursue a deeper and broader understanding of the social marketing phenomenon by adopting theoretical approaches with expectation that would develop a multifaceted, flexible, and effective marketing strategies. For this purpose, this class would consist of lecturing theories and their contexts surrounding social marketing; and encouraging active participation that connects students with actual cases from the theoretical perspectives. | |||||||||
| ADPR026 | Online Social Marketing | 2 | 4 | Major | Master | Advertising & Public Relations | - | No | |
| The online social network service (SNS) is deeply influencing each individual's communication behavior, and therefore requires a new approach to develop marketing strategies. In this class, we review and discuss the theoretical and practical aspects of social marketing. In fact, most discussions on social marketing have been focusing on "superficial or short-lived techniques" that tend to be intermittent and inconsistent with fragmented examples and cases rather than theoretical and fundamental approaches. In this situation, this class attempts to pursue a deeper and broader understanding of the social marketing phenomenon by adopting theoretical approaches with expectation that would develop a multifaceted, flexible, and effective marketing strategies. For this purpose, this class would consist of lecturing theories and their contexts surrounding social marketing; and encouraging active participation that connects students with actual cases from the theoretical perspectives. | |||||||||
| ADPR026 | Online Social Marketing | 2 | 4 | Major | Master | Advertising & Public Relations | - | No | |
| The online social network service (SNS) is deeply influencing each individual's communication behavior, and therefore requires a new approach to develop marketing strategies. In this class, we review and discuss the theoretical and practical aspects of social marketing. In fact, most discussions on social marketing have been focusing on "superficial or short-lived techniques" that tend to be intermittent and inconsistent with fragmented examples and cases rather than theoretical and fundamental approaches. In this situation, this class attempts to pursue a deeper and broader understanding of the social marketing phenomenon by adopting theoretical approaches with expectation that would develop a multifaceted, flexible, and effective marketing strategies. For this purpose, this class would consist of lecturing theories and their contexts surrounding social marketing; and encouraging active participation that connects students with actual cases from the theoretical perspectives. | |||||||||
| ADPR026 | Online Social Marketing | 2 | 4 | Major | Master | Advertising & Public Relations | - | No | |
| The online social network service (SNS) is deeply influencing each individual's communication behavior, and therefore requires a new approach to develop marketing strategies. In this class, we review and discuss the theoretical and practical aspects of social marketing. In fact, most discussions on social marketing have been focusing on "superficial or short-lived techniques" that tend to be intermittent and inconsistent with fragmented examples and cases rather than theoretical and fundamental approaches. In this situation, this class attempts to pursue a deeper and broader understanding of the social marketing phenomenon by adopting theoretical approaches with expectation that would develop a multifaceted, flexible, and effective marketing strategies. For this purpose, this class would consist of lecturing theories and their contexts surrounding social marketing; and encouraging active participation that connects students with actual cases from the theoretical perspectives. | |||||||||
| ADPR026 | Online Social Marketing | 2 | 4 | Major | Master | Advertising & Public Relations | - | No | |
| The online social network service (SNS) is deeply influencing each individual's communication behavior, and therefore requires a new approach to develop marketing strategies. In this class, we review and discuss the theoretical and practical aspects of social marketing. In fact, most discussions on social marketing have been focusing on "superficial or short-lived techniques" that tend to be intermittent and inconsistent with fragmented examples and cases rather than theoretical and fundamental approaches. In this situation, this class attempts to pursue a deeper and broader understanding of the social marketing phenomenon by adopting theoretical approaches with expectation that would develop a multifaceted, flexible, and effective marketing strategies. For this purpose, this class would consist of lecturing theories and their contexts surrounding social marketing; and encouraging active participation that connects students with actual cases from the theoretical perspectives. | |||||||||
| ADPR027 | Digital Media UX Design | 2 | 4 | Major | Master | - | No | ||
| This course aims to educate the processes and methods of user experience (UX) design for creating digital media contents. The course also introduces students to the general concepts and theories of ‘Human-Centered Design’ and ‘Design Thinking’ and provides them with the opportunity to create digital media contents. | |||||||||
| ADPR027 | Digital Media UX Design | 2 | 4 | Major | Master | Advertising & Public Relations | - | No | |
| This course aims to educate the processes and methods of user experience (UX) design for creating digital media contents. The course also introduces students to the general concepts and theories of ‘Human-Centered Design’ and ‘Design Thinking’ and provides them with the opportunity to create digital media contents. | |||||||||
| ADPR027 | Digital Media UX Design | 2 | 4 | Major | Master | Advertising & Public Relations | - | No | |
| This course aims to educate the processes and methods of user experience (UX) design for creating digital media contents. The course also introduces students to the general concepts and theories of ‘Human-Centered Design’ and ‘Design Thinking’ and provides them with the opportunity to create digital media contents. | |||||||||
| ADPR027 | Digital Media UX Design | 2 | 4 | Major | Master | Advertising & Public Relations | - | No | |
| This course aims to educate the processes and methods of user experience (UX) design for creating digital media contents. The course also introduces students to the general concepts and theories of ‘Human-Centered Design’ and ‘Design Thinking’ and provides them with the opportunity to create digital media contents. | |||||||||
| ADPR027 | Digital Media UX Design | 2 | 4 | Major | Master | Advertising & Public Relations | - | No | |
| This course aims to educate the processes and methods of user experience (UX) design for creating digital media contents. The course also introduces students to the general concepts and theories of ‘Human-Centered Design’ and ‘Design Thinking’ and provides them with the opportunity to create digital media contents. | |||||||||
| ADPR028 | Contents OSMU Strategies | 2 | 4 | Major | Master | - | No | ||
| With the advent of various platforms, the importance of one source multi use strategies(OSMU) is increasing. Students systematically learn theories and examples related to OSMU strategies. Students also work on projects that actually build OSMU strategies for specific content. | |||||||||
| ADPR028 | Contents OSMU Strategies | 2 | 4 | Major | Master | Advertising & Public Relations | - | No | |
| With the advent of various platforms, the importance of one source multi use strategies(OSMU) is increasing. Students systematically learn theories and examples related to OSMU strategies. Students also work on projects that actually build OSMU strategies for specific content. | |||||||||
| ADPR028 | Contents OSMU Strategies | 2 | 4 | Major | Master | Advertising & Public Relations | - | No | |
| With the advent of various platforms, the importance of one source multi use strategies(OSMU) is increasing. Students systematically learn theories and examples related to OSMU strategies. Students also work on projects that actually build OSMU strategies for specific content. | |||||||||
| ADPR028 | Contents OSMU Strategies | 2 | 4 | Major | Master | Advertising & Public Relations | - | No | |
| With the advent of various platforms, the importance of one source multi use strategies(OSMU) is increasing. Students systematically learn theories and examples related to OSMU strategies. Students also work on projects that actually build OSMU strategies for specific content. | |||||||||
| ADPR028 | Contents OSMU Strategies | 2 | 4 | Major | Master | Advertising & Public Relations | - | No | |
| With the advent of various platforms, the importance of one source multi use strategies(OSMU) is increasing. Students systematically learn theories and examples related to OSMU strategies. Students also work on projects that actually build OSMU strategies for specific content. | |||||||||