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Course & Curriculum

For more details on the courses, please refer to the Course Catalog

Code Course Title Credit Learning Time Division Degree Grade Note Language Availability
BUS2005 Consumer Behavior and Brand Marketing 3 6 Major Bachelor 1-4 Business Administration Korean,English,Korean Yes
This course aims to study consumers' decision making process and the factors which affect the decision of consumers. In particular this course focuses on the brand strategy from perspective of brand managers. The contents of this course include consumer decision making process, brand strategy and consumer behavior brand equity build-up and leveraging strategy frame work of management etc.
CHS2001 New humanity Phono Sapiens created by Smartphone 1 2 Major Bachelor 1-4 Challenge Semester - No
The humanity which have begun using smartphones are showing changes in consumer psychology, consumer behavior and market ecosystems due to rapidly changing lifestyles. This is Phono Sapiens, the new humanity is the hero of the revolution. The purpose of this course learn about the changes in business models due to the development of big data, artificial intelligence, and digital platforms by the change of consumption civilization. And it analyzes the development direction of continuously developing 5G, Internet of Things, robot, drone, autonomous vehicle, and smart factory. On this basis, companies present and understand new business innovation and directionality of change for new consumers called phono sapiens
CHS2002 Data Science and Social Analytics 1 2 Major Bachelor 1-4 Challenge Semester - No
This course is intended to examine human behaviors and social phenomena through the lens of data science. Students also may learn online data collection and analysis in social media spaces. It deals with both theory and practice, but relative portion may change in each semester without prior notice.
CHS2008 The Fourth Industrial Revolution and Start-up Business 1 2 Major Bachelor 1-4 Challenge Semester Korean Yes
The fourth industrial Revolution is regarded as a key driving force to lead the new national growth method and changes the industrial structure. Therefore, major advanced economies are already proactively focusing on creating new business models in the fourth industrial revolution. On the other hand, the korea response system to the fourth industry and human resource development performance are considered insufficient. This subject is to aware of the necessity of Startiup a business in the era of the Fourth Industrial Revolution for lower-grade students at universities and to explain the fourth industrial revolution technology. Based on this background knowledge, students will learn business model development theory, startup team building, and how to draw up a business plan. In particular, this subject will secure successful start-up cases or related videos to encourage students fun and eventually cultivate basic skills to start Business.
CHS2016 China FinTech: Theory and Practice 3 6 Major Bachelor 1-4 Challenge Semester - No
China plays a leading role in the global FinTech market. The consumer FinTech adoption rate in China was 87%, which ranked No.1 in the world; the value of FinTech deals in China was $25.5 billion in 2018, accounting for 46% of global FinTech deals. This course introduces FinTech development in China and explain why China leads the global FinTech market. There are six sections in this course: the introduction of FinTech giants in China (e.g., Ant Group); peer-to-peer lending market in China; peer-to-peer insurance market and online mutual aid in China; the digital transformation of China's financial institutions; Blockchain and Bitcoin; Central Bank Digital Currencies.
CHS2017 A new human, phono sapiens Experience Design 3 6 Major Bachelor 1-4 Challenge Semester Korean Yes
As humans started using smartphones, they are experiencing changes in consumption psychology, consumer behavior, and market ecosystems due to rapidly changing lifestyles. This represents a new type of human, the main protagonist of the revolution, called Phono Sapiens. As consumption civilization changes, we learn about digital transformation and changes in business models driven by the development and evolution of big data, artificial intelligence, and digital platforms. We analyze and learn the direction of digital experience design (Digital Experience Design) based on digital transformation. Companies provide and understand the direction of new business innovation and change in accordance with rapidly changing trends for Phono Sapiens, the new consumers.
CHS7001 Introduction to Blockchain 3 6 Major Bachelor/Master/Doctor Challenge Semester - No
This course deals with the basic concept for the overall understanding of the technology called 'blockchain'. We will discuss the purpose of technology and background where blockchain techology has emerged. This course aims to give you the opportunity to think about the limitations and applicability of the technology yourself. You will understand the pros and cons of the two major cryptocurrencies: Bitcoin and Ethereum. In addition, we will discuss the concepts and limitations about consensus algorithm (POW, POS), the scalability of the blockchain, and cryptoeconomics. You will advance your understanding of blockchain technogy through discussions among students about the direction and applicability of the technology.
CHS7002 Machine Learning and Deep Learning 3 6 Major Bachelor/Master/Doctor Challenge Semester - No
This course covers the basic machine learning algorithms and practices. The algorithms in the lectures include linear classification, linear regression, decision trees, support vector machines, multilayer perceptrons, and convolutional neural networks, and related python pratices are also provided. It is expected for students to have basic knowledge on calculus, linear algebra, probability and statistics, and python literacy.
CHS7003 Artificial Intelligence Application 3 6 Major Bachelor/Master/Doctor Challenge Semester - No
Cs231n, an open course at Stanford University, is one of the most popular open courses on image recognition and deep learning. This class uses the MOOC content which is cs231n of Stanford University with a flipped class way.  This class requires basic undergraduate knowledge of mathematics (linear algebra, calculus, probability/statistics) and basic Python-based coding skills. The specific progress and activities of the class are as follows. 1) Listening to On-line Lectures (led by learners) 2) On-line lecture (English) Organize individual notes about what you listen to 3) On-line lecture (English) QnA discussion about what was listened to (learned by the learner) 4) QnA-based Instructor-led Off-line Lecture (Korean) Lecturer 5) Team Supplementary Presentation (Learner-led)   For each topic, learn using the above mentioned steps from 1) to 5). The grades are absolute based on each activity, assignment, midterm exam and final project.   Class contents are as follows. - Introduction Image Classification Loss Function & Optimization (Assignment # 1) - Introduction to Neural Networks - Convolutional Neural Networks (Assignment # 2) - Training Neural Networks - Deep Learning Hardware and Software - CNN Architectures-Recurrent Neural Networks (Assignment # 3) - Detection and Segmentation - Generative Models - Visualizing and Understanding - Deep Reinforcement Learning - Final Project.   This class will cover the deep learning method related to image recognitio
CHS7005 Consumer Neuroscience 3 6 Major Bachelor/Master/Doctor Challenge Semester - No
A new market and consumer research methodology, consumer neuroscience method, will be explored in this class. Understanding consumers’ brain responses to brand using eyetracker and functional near infraredspectroscopy experiments is a goal of this study. Eyetracking and fNIRS will provide a new means of measuring brand equity as consumers’ brain responses will reflect their attitude, engagement, and and loyalty.
CON2001 Consumer Infographics 3 6 Major Bachelor 2-3 Korean Yes
Learn and practice the method to present consumer and family information by creation and visualization of the useful information to explain phenomena and to solve problems of consumers.
CON2002 Consumer Decision Making 3 6 Major Bachelor English Yes
An interdisciplinary approach to consumer decision-making from economics, psychology, and sociology in order to explore principles underlying consumer decision-making.
CON2003 Quantitative Method for Consumer 3 6 Major Bachelor Korean Yes
Study and practice on the techniques of the quantitative methods including survey design, questionnaire design, sampling and data collection, and data analysis using SPSS for the investigation of living and consumption phenomena of consumer.
CON2005 Consumer Demographics 3 6 Major Bachelor 2-3 Korean Yes
Understands characteristics of different consumer types by demographic backgrounds in terms of consumer needs and psychology, consumer behavior, consumption economy, and consumption patterns and analyzes marketing strategies targeting each type of consumers.
CON2008 Household Asset Management 3 6 Major Bachelor 2-3 Korean Yes
Learn about the fundamentals of the financial market, investment theory, financial tools for asset management which are applied to household financial planning.