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Course & Curriculum

For more details on the courses, please refer to the Course Catalog

Code Course Title Credit Learning Time Division Degree Grade Note Language Availability
BUS2011 Marketing Research Methodology 3 6 Major Bachelor Business Administration Korean,English Yes
The purpose of this course is to provide participants with the skills needed to conduct basic market research studies, work with research departments and/ or companies to obtain the information needed for decision making and to evaluate and interpret research results. The course covers issues of basic data collection and analysis. Methodologies for designing new products, segmenting markets and positioning products. As business managers in every field and at every level are called upon to make decisions on the basis of collected information, most participants will find this course relevant, regardless of their chosen fields of specialization.
BUS3031 Marketing Communication 3 6 Major Bachelor Business Administration Korean Yes
This course covers important issues in the design and implementation of effective marketing communication programs, such as advertising and promotions. Specifically, the goals of this course are: 1) to enhance your understanding of the important issues involved in integrated marketing communication; 2) to expose you to relevant theories and models that can be useful for your understanding marketing communication; and 3) to provide you with a strategic perspective on managing effective marketing communication.
BUS3038 Business Communication 3 6 Major Bachelor Business Administration - No
This course explores the theory and practice of written and oral communication in business. Students learn strategies for effectively communicating in a variety of business contexts from e-mail to formal written and oral reports.
CHS2001 New humanity Phono Sapiens created by Smartphone 1 2 Major Bachelor 1-4 Challenge Semester - No
The humanity which have begun using smartphones are showing changes in consumer psychology, consumer behavior and market ecosystems due to rapidly changing lifestyles. This is Phono Sapiens, the new humanity is the hero of the revolution. The purpose of this course learn about the changes in business models due to the development of big data, artificial intelligence, and digital platforms by the change of consumption civilization. And it analyzes the development direction of continuously developing 5G, Internet of Things, robot, drone, autonomous vehicle, and smart factory. On this basis, companies present and understand new business innovation and directionality of change for new consumers called phono sapiens
CHS2002 Data Science and Social Analytics 1 2 Major Bachelor 1-4 Challenge Semester - No
This course is intended to examine human behaviors and social phenomena through the lens of data science. Students also may learn online data collection and analysis in social media spaces. It deals with both theory and practice, but relative portion may change in each semester without prior notice.
CHS2009 Creative Ideation 2 4 Major Bachelor 1-4 Challenge Semester - No
Most people think that creativity is closely related to something new, unique and original. But we have no idea how to do if we actually think up creative ideas, which has never been existed, on our own. Let's take note of the well-known old saying, there is nothing new under the sun. We should change our perspective on creativity. There is common and distinct patterns in those things considered to be creative. This course introduce the common patterns of creative ideation with a lot of examples. Major topics include systematic inventive thinking, creative ideation codes, biomimicry, creativity in culture and arts.
CHS7001 Introduction to Blockchain 3 6 Major Bachelor/Master/Doctor Challenge Semester - No
This course deals with the basic concept for the overall understanding of the technology called 'blockchain'. We will discuss the purpose of technology and background where blockchain techology has emerged. This course aims to give you the opportunity to think about the limitations and applicability of the technology yourself. You will understand the pros and cons of the two major cryptocurrencies: Bitcoin and Ethereum. In addition, we will discuss the concepts and limitations about consensus algorithm (POW, POS), the scalability of the blockchain, and cryptoeconomics. You will advance your understanding of blockchain technogy through discussions among students about the direction and applicability of the technology.
CHS7002 Machine Learning and Deep Learning 3 6 Major Bachelor/Master/Doctor Challenge Semester - No
This course covers the basic machine learning algorithms and practices. The algorithms in the lectures include linear classification, linear regression, decision trees, support vector machines, multilayer perceptrons, and convolutional neural networks, and related python pratices are also provided. It is expected for students to have basic knowledge on calculus, linear algebra, probability and statistics, and python literacy.
CHS7004 Thesis writing in humanities and social sciences using Python 3 6 Major Bachelor/Master/Doctor Challenge Semester - No
This course is to write a thesis in humanities and social science field using Python. This course is for writing thesis using big data for research in the humanities and social sciences. Basically, students will learn how to write a thesis, and implement a program in Python as a research methodology for thesis. Students will learn how to write thesis using Python, which is the most suitable for processing humanities and social science related materials among programming languages ​​and has excellent data visualization. Basic research methodology for thesis writing will be covered first as theoretical lectures. Methodology for selection of topics will be discussed also. Once a topic is selected, a lecture on how to organize related research will be conducted. In the next step, students learn how to write necessary content according to the research methodology. Then how to suggest further discussion along with how to organize bibliography to complete a theoretical approach. The basic Python grammar is covered for data analysis using Python, and the process for input data processing is conducted. After learning how to install and use the required Python package in each research field, the actual data processing will be practiced. To prepare for the joint research, learn how to use the jupyter notebook as the basic environment. Learn how to use matplolib for data visualization and how to use pandas for big data processing.
CNT3017 Content Industry PBL 3 6 Major Bachelor Culture and Technology - No
Students will do hands-on projects to develop technical knowledge and skills and the ability to understand how technology influences humans, design, and creative processes. Students will work with real-world problems, deal with developing fascinating cultural products or high-tech applications, and focus on having a social impact. To do so, Students will train to draw a hypothesis, market research, business communication skills, and finally develop business plans of their own.
CNT3028 Creating Social Media Star 3 6 Major Bachelor Culture and Technology Korean Yes
What are the characteristics of successful YouTubers and Inflammers? How are the characteristics of celibacy in the existing pop culture different from those of the digital age? Which of the characteristics of the two world's celibacy are compatible and not possible? The class analyzes media and pop culture drivers who create popularity and fame, and the characteristics of platforms and content from the perspective of history, marketing, business and technology.
CNT3042 Creating a Social Media Star 2 3 6 Major Bachelor Culture and Technology - No
This class takes up where “Creating a Social Media Star (CNT3028)” left off. Students will practice the knowledge of “popularity,‘ ”influence,“ ”digital content planning,“ and ”digital channel management“ by actually opening and operating a social media channel. They will analyze diverse data from channel operation, and will be evaluated by ”how much the channel have grown its influence during the semester.“
CNT3044 Interactive&Virtual Narrative 3 6 Major Bachelor Culture and Technology - No
This class introduces the relationship between interactivity and storytelling. Students will analyze how an interactive structure may alter narrative. This class will explore conventional linear content and move on to nonlinear novels, theater/performance, games, interactive films and VR narratives. Particularly, this class will examine the characteristics of interactive media and the structural properties of narratives such as multiple points of view, disruptions of time/space, digression, alternate storylines, and audience participation.
CNT3045 Content Commerce 3 6 Major Bachelor Culture and Technology - No
Many manufacturers and online shopping malls along with social media and portals are introducing their own “media commerce” services. This class introduces students to diverse content practices taking place in the commerce industry, investigates how media commerce differs from the conventional “TV home shopping” business. In the semester the students will produce content to sell their own goods (or the goods prepared by the department) to actually learn ther key success factors of content commerce.
CNT3046 Analyzing Social Data 3 6 Major Bachelor Culture and Technology - No
This class introduces diverse data extractable from social media. Particularly “the structured data” (i.e., user traffic and other quantifiable data) and “the unstructured data” (i.e., user comments, interpreted sentiment) are examined. Students will learn how to collect, analyze, and interprete these data to identify social trends, project consumer behaviors, and enable more precise targeting.